The packaging design for Ingleza Maxx Madeiras was developed to convey sophistication and high performance, positioning the product as a premium solution for wood floor care. The visual concept incorporates references to the world of luxury and fine perfumery, using sophisticated finishes and carefully designed elements to create an emotional connection with consumers who seek not only functionality but also a differentiated experience.
The main challenge of the project was to balance the established identity of the Maxx line with a new level of sophistication. The solution maintained the ergonomics and practicality of the well-known shape but elevated the visual standard through a matte finish combined with golden details, creating a refined look and enhancing the perception of exclusivity. The choice of typography, the sophisticated color palette, and the clean layout reinforced the product’s modernity and reliability, ensuring it stood out at the point of sale and solidified its premium positioning.
