UAU Ingleza is a consolidated company in the brazilian market, with more than 60 years of history. Reference in cleaning products, every detail of the solutions produced by UAU is fostered in order to generate a connection with the consumer.
Far beyond fulfilling its technical function as a cleaning tool, UAU products aim to awaken the feeling of care, security and warmth in those who use them, while, of course, they have a captivating packaging, unmistakable perfume and proven efficiency. In view of this, the new UAU Pet Shampoo Line could not be different.
In its newest release, Yellowish Branding Co. and UAU Ingleza propose a new concept for pet care and hygiene products, with international ingredients and fragrances, in addition to an impactful and innovative positioning achieved through packaging design.
Based on the Design Thinking methodology, the implementation of the UAUAU Pet Shampoo Line project only became possible when added to the strategies for generating alternatives, testing with a pilot mold, weight and performance analysis, ergonomics and the production of numerous packaging prototypes.
The result of this meticulous process is a young and vibrant final product, with high production performance and excellent visibility and differentiation at the POS. The exclusive shapes and the personification of the versions awaken in the consumer a playful and affective relationship through the visual and tactile experience.
Using such a delicately designed article gives consumers a feeling of special care for their pet as a member of the family, similar to the feeling parents have when buying a baby care product made especially for their children.
Already in the first weeks of its launch, the UAUAU Pet Shampoo Line was immediately accepted in the markets where it was inserted, quickly surpassing the expectations of penetration and production planned for the launch.